Brand definitions and conceptualizations: the debate

Francesca Dall'Olmo Riley

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to contemporary brand management
Editors	Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	3-12
ISBN (Print)	9780415747905
Publication status	Published - 2016

Keywords

@inbook{29c14ccc36904d0cab6e03bde9eb98a8,

title = "Brand definitions and conceptualizations: the debate",

keywords = "Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca",

year = "2016",

language = "English",

isbn = "9780415747905",

pages = "3--12",

editor = "\{Dall'Olmo Riley\}, Francesca and Jaywant Singh and Charles Blankson",

booktitle = "The Routledge companion to contemporary brand management",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Brand definitions and conceptualizations

T2 - the debate

AU - Dall'Olmo Riley, Francesca

PY - 2016

Y1 - 2016

KW - Business and management studies

M3 - Chapter

SN - 9780415747905

SP - 3

EP - 12

BT - The Routledge companion to contemporary brand management

A2 - Dall'Olmo Riley, Francesca

A2 - Singh, Jaywant

A2 - Blankson, Charles

PB - Routledge

CY - Abingdon, U.K.

ER -