Brand image and brand usage: is a forty-year-old empirical generalization still useful?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	243-251
Journal	Journal of Advertising Research
Volume	52
Issue number	2
DOIs	https://doi.org/10.2501/JAR-52-2-243-251
Publication status	Published - Jun 2012

Keywords

@article{b597c0fe85af4c739f21099bfc97fc46,

title = "Brand image and brand usage: is a forty-year-old empirical generalization still useful?",

keywords = "Business and management studies",

author = "Jenni Romaniuk and Svetlana Bogomolova and \{Dall'Olmo Riley\}, Francesca",

year = "2012",

month = jun,

doi = "10.2501/JAR-52-2-243-251",

language = "English",

volume = "52",

pages = "243--251",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "2",

}

TY - JOUR

T1 - Brand image and brand usage

T2 - is a forty-year-old empirical generalization still useful?

AU - Romaniuk, Jenni

AU - Bogomolova, Svetlana

AU - Dall'Olmo Riley, Francesca

PY - 2012/6

Y1 - 2012/6

KW - Business and management studies

U2 - 10.2501/JAR-52-2-243-251

DO - 10.2501/JAR-52-2-243-251

M3 - Article

SN - 0021-8499

VL - 52

SP - 243

EP - 251

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 2

ER -