Brand love & hate: how given word of mouth shapes brand relationships

Rahul Chawdhary; Arslan Chaudhary

Brand love & hate: how given word of mouth shapes brand relationships

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Sept 2022
Event	British Academy of Management Conference 2022 - Manchester, U.K. Duration: 31 Aug 2022 → 2 Sept 2022

Conference

Conference	British Academy of Management Conference 2022
Period	31/08/22 → 2/09/22

Bibliographical note

Organising Body: British Academy of Management

Keywords

Business and management studies

Cite this

@conference{3a87e289fccd47c9a3101514bf29f9af,

title = "Brand love \& hate: how given word of mouth shapes brand relationships",

keywords = "Business and management studies",

author = "Rahul Chawdhary and Arslan Chaudhary",

note = "Organising Body: British Academy of Management; British Academy of Management Conference 2022 ; Conference date: 31-08-2022 Through 02-09-2022",

year = "2022",

month = sep,

day = "1",

language = "English",

}