| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | SAGE Publications Ltd |
| Number of pages | 1800 |
| ISBN (Print) | 9781848602083 |
| Publication status | Published - Dec 2009 |
Publication series
| Name | SAGE library in marketing |
|---|---|
| Publisher | Sage Publications Ltd |
Bibliographical note
Note: Four-volume setKeywords
- Business and management studies