Brand performance in the UK grocery market: does buying online make a difference?

Chris Hand (Contributor), Francesca Dall'Olmo Riley (Contributor), Patricia Harris (Contributor), Ruth Rettie (Contributor)

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2008
    EventAcademy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world - Aberdeen, Scotland
    Duration: 8 Jul 200810 Jul 2008

    Conference

    ConferenceAcademy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
    Period8/07/0810/07/08

    Keywords

    • Business and management studies

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