Brand performance in the UK grocery market: does buying online make a difference?

Chris Hand; Francesca Dall'Olmo Riley; Patricia Harris; Ruth Rettie

Brand performance in the UK grocery market: does buying online make a difference?

Chris Hand (Contributor), Francesca Dall'Olmo Riley (Contributor), Patricia Harris (Contributor), Ruth Rettie (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2008
Event	Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world - Aberdeen, Scotland Duration: 8 Jul 2008 → 10 Jul 2008

Conference

Conference	Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
Period	8/07/08 → 10/07/08

Keywords

Business and management studies

Access to Document

http://www2.rgu.ac.uk/am2008/

Cite this

@conference{8e408a6ad5664fbaa1852d8642035871,

title = "Brand performance in the UK grocery market: does buying online make a difference?",

keywords = "Business and management studies",

author = "Chris Hand and \{Dall'Olmo Riley\}, Francesca and Patricia Harris and Ruth Rettie",

year = "2008",

month = jul,

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world ; Conference date: 08-07-2008 Through 10-07-2008",

}

Brand performance in the UK grocery market: does buying online make a difference? / Hand, Chris (Contributor); Dall'Olmo Riley, Francesca (Contributor); Harris, Patricia (Contributor) et al.
2008. Paper presented at Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world.

Research output: Contribution to conference › Paper › peer-review