'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions

Jaywant Singh; Francesca Dall'Olmo Riley; La Toya Quamina

'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions

Jaywant Singh
, Francesca Dall'Olmo Riley
, La Toya Quamina

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	11th Global Brand Conference: Brands that do Good - Bradford, U.K. Duration: 27 Apr 2016 → 29 Apr 2016

Conference

Conference	11th Global Brand Conference: Brands that do Good
Period	27/04/16 → 29/04/16

Bibliographical note

Note: Winner of the Best Conference Paper Award.

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{4f00599d86e84922b6b24bf909c245f8,

title = "'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions",

keywords = "Business and management studies",

author = "Jaywant Singh and \{Dall'Olmo Riley\}, Francesca and Quamina, \{La Toya\}",

note = "Note: Winner of the Best Conference Paper Award. Organising Body: Academy of Marketing; 11th Global Brand Conference: Brands that do Good ; Conference date: 27-04-2016 Through 29-04-2016",

year = "2016",

language = "English",

}

TY - CONF

T1 - 'Brands that do not do good'

T2 - 11th Global Brand Conference: Brands that do Good

AU - Singh, Jaywant

AU - Dall'Olmo Riley, Francesca

AU - Quamina, La Toya

N1 - Note: Winner of the Best Conference Paper Award. Organising Body: Academy of Marketing

PY - 2016

Y1 - 2016

KW - Business and management studies

M3 - Paper

Y2 - 27 April 2016 through 29 April 2016

ER -