Business models and marketing research

Ryan Stott; Merlin Stone; Eleni Aravopoulou; Brett Parnell

Business models and marketing research

Ryan Stott, Merlin Stone, Eleni Aravopoulou, Brett Parnell

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing research
Editors	Luiz Moutinho, Merlin Stone, Richard P. Bagozzi, Len Tiu Wright
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	55-70
ISBN (Print)	9781138682788
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

Business and management studies

Cite this

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title = "Business models and marketing research",

keywords = "Business and management studies",

author = "Ryan Stott and Merlin Stone and Eleni Aravopoulou and Brett Parnell",

year = "2021",

language = "English",

isbn = "9781138682788",

series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

pages = "55--70",

editor = "Luiz Moutinho and Merlin Stone and Bagozzi, \{Richard P.\} and Wright, \{Len Tiu\}",

booktitle = "The Routledge companion to marketing research",

address = "United Kingdom",

}

Business models and marketing research. / Stott, Ryan; Stone, Merlin; Aravopoulou, Eleni et al.
The Routledge companion to marketing research. ed. / Luiz Moutinho; Merlin Stone; Richard P. Bagozzi; Len Tiu Wright. Abingdon, U.K.: Routledge, 2021. p. 55-70 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Business models and marketing research

AU - Stott, Ryan

AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Parnell, Brett

PY - 2021

Y1 - 2021

KW - Business and management studies

UR - https://www.routledge.com/The-Routledge-Companion-to-Modern-Marketing-Research/Wright-Moutinho-Bagozzi-Gupta/p/book/9781138682788

M3 - Chapter

SN - 9781138682788

T3 - Routledge Companions in Business, Management and Accounting

SP - 55

EP - 70

BT - The Routledge companion to marketing research

A2 - Moutinho, Luiz

A2 - Stone, Merlin

A2 - Bagozzi, Richard P.

A2 - Wright, Len Tiu

PB - Routledge

CY - Abingdon, U.K.

ER -

Business models and marketing research

Publication series

Keywords

Other files and links

Cite this