CAQDAS: a complement to traditional qualitative research analysis

  • Ruth Rettie
  • , Helen Robinson
  • , H. Silver
  • , A. Radke

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - May 2006
    Event35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics - Athens, Greece
    Duration: 23 May 200626 May 2006

    Conference

    Conference35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
    Period23/05/0626/05/06

    Bibliographical note

    Note: Published in CD-ROM format. Abstracts published in print: ISBN: 9789608919907 (paperback).

    Keywords

    • Business and management studies

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