CAQDAS: a supplementary tool for qualitative market research

  • Anja Radke
  • , Xiajiao Ye
  • , Ruth Rettie
  • , Helen Robinson

    Research output: Contribution to journalArticlepeer-review

    2 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)76-88
    JournalQualitative Market Research: An International Journal
    Volume11
    Issue number1
    DOIs
    Publication statusPublished - Jan 2008

    Keywords

    • Business and management studies
    • market research
    • online operations
    • qualitative research
    • shopping

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