Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Services marketing cases in emerging markets
Subtitle of host publication	an Asian perspective
Editors	Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
Place of Publication	Cham, Switzerland
Publisher	Springer International
Pages	35-44
ISBN (Print)	9783319329680
Publication status	Published - 2017

Keywords

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title = "Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand",

keywords = "Business and management studies",

author = "Jaywant Singh and Benedetta Crisafulli",

year = "2017",

language = "English",

isbn = "9783319329680",

pages = "35--44",

editor = "Roy, \{Sanjit Kumar\} and Mutum, \{Dilip S.\} and Bang Nguyen",

booktitle = "Services marketing cases in emerging markets",

publisher = "Springer International",

}

Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand. / Singh, Jaywant; Crisafulli, Benedetta.
Services marketing cases in emerging markets: an Asian perspective. ed. / Sanjit Kumar Roy; Dilip S. Mutum; Bang Nguyen. Cham, Switzerland: Springer International, 2017. p. 35-44.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Case study 4

T2 - Managing customer complaints: the case of Imperial Orchid Hotels in Thailand

AU - Singh, Jaywant

AU - Crisafulli, Benedetta

PY - 2017

Y1 - 2017

KW - Business and management studies

M3 - Chapter

SN - 9783319329680

SP - 35

EP - 44

BT - Services marketing cases in emerging markets

A2 - Roy, Sanjit Kumar

A2 - Mutum, Dilip S.

A2 - Nguyen, Bang

PB - Springer International

CY - Cham, Switzerland

ER -