Co-branding in higher education: an investigation of student attitudes

Jaywant Singh; Stavros Kalafatis; Debra Riley; Lesley Ledden

Co-branding in higher education: an investigation of student attitudes

Jaywant Singh, Stavros Kalafatis, Debra Riley, Lesley Ledden

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 19 Apr 2011
Event	6th International Conference on Higher Education Marketing ICHEM 2011 - Cairo, Egypt Duration: 19 Apr 2011 → …

Conference

Conference	6th International Conference on Higher Education Marketing ICHEM 2011
Period	19/04/11 → …

Bibliographical note

Note: Listed in programme under the title: The impact of rankings on brand alliances in higher education.

Organising Body: American University in Cairo

Keywords

Education

Cite this

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title = "Co-branding in higher education: an investigation of student attitudes",

keywords = "Education",

author = "Jaywant Singh and Stavros Kalafatis and Debra Riley and Lesley Ledden",

note = "Note: Listed in programme under the title: The impact of rankings on brand alliances in higher education. Organising Body: American University in Cairo; 6th International Conference on Higher Education Marketing ICHEM 2011 ; Conference date: 19-04-2011",

year = "2011",

month = apr,

day = "19",

language = "English",

}

TY - CONF

T1 - Co-branding in higher education

T2 - 6th International Conference on Higher Education Marketing ICHEM 2011

AU - Singh, Jaywant

AU - Kalafatis, Stavros

AU - Riley, Debra

AU - Ledden, Lesley

N1 - Note: Listed in programme under the title: The impact of rankings on brand alliances in higher education. Organising Body: American University in Cairo

PY - 2011/4/19

Y1 - 2011/4/19

KW - Education

M3 - Paper

Y2 - 19 April 2011

ER -