Combining big data and marketing research to create customer insight

Len Tiu Wright; Merlin Stone; Robin Robin; Eleni Aravopoulou

Combining big data and marketing research to create customer insight

Len Tiu Wright, Merlin Stone, Robin Robin, Eleni Aravopoulou

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing research
Editors	Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	21-37
ISBN (Print)	9781138682788
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

Business and management studies

Cite this

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title = "Combining big data and marketing research to create customer insight",

keywords = "Business and management studies",

author = "Wright, \{Len Tiu\} and Merlin Stone and Robin Robin and Eleni Aravopoulou",

year = "2021",

language = "English",

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series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

pages = "21--37",

editor = "Wright, \{Len Tiu\} and Luiz Moutinho and Merlin Stone and Bagozzi, \{Richard P.\}",

booktitle = "The Routledge companion to marketing research",

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Combining big data and marketing research to create customer insight. / Wright, Len Tiu; Stone, Merlin; Robin, Robin et al.
The Routledge companion to marketing research. ed. / Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi. Abingdon, U.K.: Routledge, 2021. p. 21-37 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Combining big data and marketing research to create customer insight

AU - Wright, Len Tiu

AU - Stone, Merlin

AU - Robin, Robin

AU - Aravopoulou, Eleni

PY - 2021

Y1 - 2021

KW - Business and management studies

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M3 - Chapter

SN - 9781138682788

T3 - Routledge Companions in Business, Management and Accounting

SP - 21

EP - 37

BT - The Routledge companion to marketing research

A2 - Wright, Len Tiu

A2 - Moutinho, Luiz

A2 - Stone, Merlin

A2 - Bagozzi, Richard P.

PB - Routledge

CY - Abingdon, U.K.

ER -

Combining big data and marketing research to create customer insight

Publication series

Keywords

Other files and links

Cite this