Complaining as planned behaviour

Robert East

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1077-1095
JournalPsychology and Marketing
Volume17
Issue number12
DOIs
Publication statusPublished - Dec 2000
Externally publishedYes

Keywords

  • buyer-seller interaction
  • planned behaviour
  • complaint
  • reasoned action
  • model
  • intentions
  • attitudes
  • Business and management studies

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