@article{5a7df2f63c0c4e8196788f3ba465f39f,
title = "Congruence between positioning and brand advertising",
keywords = "positioning strategies, life-cycle concept, strategies, information, markets, product, Business and management studies",
author = "Charles Blankson and Kalafatis, \{Stavros. P\}",
year = "2007",
month = mar,
language = "English",
volume = "47",
pages = "79--94",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "The Advertising Research Foundation",
number = "1",
}