Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Karen Cham

doi:10.1057/978-1-349-95112-3_5

Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Karen Cham

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter contextualizes a research and development project funded by Creativeworks London in 2013 by focusing upon the democratization of production afforded by digital media. The advantages to undertaking practice-based academic research with a commercial partner are that the company receives support for research and development activities that they may not otherwise be able to undertake and the University can demonstrate the impact of their research expertise. This project aimed to explore the potential for interaction between high-end fashion accessory designers and their customers in the design process as part of a prototype product customization platform and the possibilities afforded by integrating ‟user generate content” (UGC) into the design process.

Original language	English
Title of host publication	Cultural policy, innovation and the creative economy
Editors	Morag Shiach, Tarek Virani
Publisher	Palgrave McMillan
Pages	61-81
ISBN (Print)	9781349951116
DOIs	https://doi.org/10.1057/978-1-349-95112-3_5
Publication status	Published - 2017

Keywords

Business and management studies

Access to Document

10.1057/978-1-349-95112-3_5

https://doi.org/10.1057/978-1-349-95112-3_5

Cite this

@inbook{e223425af8144623a38134464810a90c,

title = "Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes",

abstract = "This chapter contextualizes a research and development project funded by Creativeworks London in 2013 by focusing upon the democratization of production afforded by digital media. The advantages to undertaking practice-based academic research with a commercial partner are that the company receives support for research and development activities that they may not otherwise be able to undertake and the University can demonstrate the impact of their research expertise. This project aimed to explore the potential for interaction between high-end fashion accessory designers and their customers in the design process as part of a prototype product customization platform and the possibilities afforded by integrating ‟user generate content” (UGC) into the design process.",

keywords = "Business and management studies",

author = "Karen Cham",

year = "2017",

doi = "10.1057/978-1-349-95112-3\_5",

language = "English",

isbn = "9781349951116",

pages = "61--81",

editor = "Morag Shiach and Tarek Virani",

booktitle = "Cultural policy, innovation and the creative economy",

publisher = "Palgrave McMillan",

}

TY - CHAP

T1 - Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

AU - Cham, Karen

PY - 2017

Y1 - 2017

N2 - This chapter contextualizes a research and development project funded by Creativeworks London in 2013 by focusing upon the democratization of production afforded by digital media. The advantages to undertaking practice-based academic research with a commercial partner are that the company receives support for research and development activities that they may not otherwise be able to undertake and the University can demonstrate the impact of their research expertise. This project aimed to explore the potential for interaction between high-end fashion accessory designers and their customers in the design process as part of a prototype product customization platform and the possibilities afforded by integrating ‟user generate content” (UGC) into the design process.

AB - This chapter contextualizes a research and development project funded by Creativeworks London in 2013 by focusing upon the democratization of production afforded by digital media. The advantages to undertaking practice-based academic research with a commercial partner are that the company receives support for research and development activities that they may not otherwise be able to undertake and the University can demonstrate the impact of their research expertise. This project aimed to explore the potential for interaction between high-end fashion accessory designers and their customers in the design process as part of a prototype product customization platform and the possibilities afforded by integrating ‟user generate content” (UGC) into the design process.

KW - Business and management studies

U2 - 10.1057/978-1-349-95112-3_5

DO - 10.1057/978-1-349-95112-3_5

M3 - Chapter

SN - 9781349951116

SP - 61

EP - 81

BT - Cultural policy, innovation and the creative economy

A2 - Shiach, Morag

A2 - Virani, Tarek

PB - Palgrave McMillan

ER -

Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Abstract

Keywords

Access to Document

Fingerprint

Cite this