Consumer behaviour: applications in marketing

Robert East (Editor), Malcolm Wright (Editor), Marc Vanhuele (Editor)

Research output: Book/Report › Book › peer-review

Keywords

@book{e86262cdc94e4e4684ba83e5a4f8fc48,

title = "Consumer behaviour: applications in marketing",

keywords = "Business and management studies",

editor = "Robert East and Malcolm Wright and Marc Vanhuele",

year = "2013",

language = "English",

isbn = "9781446211236",

publisher = "SAGE Publications Ltd",

address = "United Kingdom",

edition = "2nd ed",

}