Consumer behaviour: applications in marketing

  • Robert East (Editor)
  • , Malcolm Wright (Editor)
  • , Marc Vanhuele (Editor)

Research output: Book/Report › Book › peer-review

Original languageEnglish
Place of PublicationLondon, U.K.
PublisherSAGE Publications Ltd
Number of pages337
Edition2nd ed
ISBN (Print)9781446211236
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • Business and management studies

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