| Original language | English |
|---|---|
| Place of Publication | London, U.K. |
| Publisher | SAGE Publications Ltd |
| Number of pages | 334 |
| ISBN (Print) | 9781412934312 |
| Publication status | Published - May 2008 |
| Externally published | Yes |
Keywords
- Business and management studies
Consumer behaviour: applications in marketing
- Robert East
- , Malcolm Wright
- , Marc Vanhuele
Research output: Book/Report › Book › peer-review