Consumer behaviour: applications in marketing

  • Robert East
  • , Malcolm Wright
  • , Marc Vanhuele

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationLondon, U.K.
PublisherSAGE Publications Ltd
Number of pages334
ISBN (Print)9781412934312
Publication statusPublished - May 2008
Externally publishedYes

Keywords

  • Business and management studies

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