Consumer loyalty, singular, additive or interactive?

Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	10-26
Journal	Australasian Marketing Journal
Volume	13
Issue number	2
Publication status	Published - 2005

Keywords

@article{df50dcfea4e742fcbd6fc9b10950206d,

title = "Consumer loyalty, singular, additive or interactive?",

keywords = "consumer loyalty, recommendation, search, retention, Business and management studies",

author = "Robert East and Philip Gendall and Kathy Hammond and Wendy Lomax",

year = "2005",

language = "English",

volume = "13",

pages = "10--26",

journal = "Australasian Marketing Journal",

issn = "1441-3582",