Consumer perceptions and behaviour towards branded commodities

Jaywant Singh, Francesca Dall'Olmo Riley

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)19-32
    JournalJournal of Consumer Behaviour
    Volume21
    Issue number1
    Early online date11 Aug 2021
    DOIs
    Publication statusPublished - 28 Feb 2022

    Keywords

    • Business and management studies

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