Consumer perceptions of cobrands: the role of brand positioning strategies

Jaywant Singh, Stavros P. Kalafatis, Lesley Ledden

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	145-159
Journal	Macromolecular Materials and Engineering
Volume	32
Issue number	2
DOIs	https://doi.org/10.1108/MIP-03-2013-0055
Publication status	Published - 7 Apr 2014

Keywords

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title = "Consumer perceptions of cobrands: the role of brand positioning strategies",

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author = "Jaywant Singh and Kalafatis, \{Stavros P.\} and Lesley Ledden",

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