Consumer resistance to innovation: a systematic literature review

Iman Jana; Hongfei Liu; Neeru Malhotra

Consumer resistance to innovation: a systematic literature review

Iman Jana, Hongfei Liu, Neeru Malhotra

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2022
Event	Academy of Marketing Conference 2022 : Marketing : The Fabric of Life - Huddersfield, U.K. Duration: 5 Jul 2022 → 7 Jul 2022

Conference

Conference	Academy of Marketing Conference 2022 : Marketing : The Fabric of Life
Period	5/07/22 → 7/07/22

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{30266f1d68634a72a8bf4aaaa905b176,

title = "Consumer resistance to innovation: a systematic literature review",

keywords = "Business and management studies",

author = "Iman Jana and Hongfei Liu and Neeru Malhotra",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2022 : Marketing : The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

year = "2022",

month = jul,

language = "English",

}