Consumer response to line extensions: trial and cannibalisation effects

Wendy Lomax, Gil McWilliam

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	391-406
Journal	Journal of Marketing Management
Volume	17
Issue number	3-4
DOIs	https://doi.org/10.1362/0267257012652159
Publication status	Published - Apr 2001

Keywords

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title = "Consumer response to line extensions: trial and cannibalisation effects",

keywords = "new products, Business and management studies",

author = "Wendy Lomax and Gil McWilliam",

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AU - McWilliam, Gil

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KW - Business and management studies

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