ConsumersÔÇÖ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions

  • Patricia Harris
  • , Helen Robinson
  • , Francesca Dall'Olmo Riley
  • , Chris Hand

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2016
    Event2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics - Paris, France
    Duration: 19 Jul 201623 Jul 2016

    Conference

    Conference2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics
    Period19/07/1623/07/16

    Bibliographical note

    Organising Body: Academy of Marketing Science

    Keywords

    • Business and management studies

    Cite this