Context effects in the evaluation of business-to-business brand alliances

Stavros P. Kalafatis; Debra Riley; Jaywant Singh

doi:10.1016/j.indmarman.2013.09.002

Context effects in the evaluation of business-to-business brand alliances

Stavros P. Kalafatis
, Debra Riley
, Jaywant Singh

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	322-334
Journal	Industrial Marketing Management
Volume	43
Issue number	2
Early online date	6 Oct 2013
DOIs	https://doi.org/10.1016/j.indmarman.2013.09.002
Publication status	Published - 28 Feb 2014

Keywords

Business and management studies
assimilation
brand alliances
context effects
experiment
valence

Access to Document

10.1016/j.indmarman.2013.09.002

Singh-J-26235Accepted author manuscript, 1.01 MBLicence: CC BY-NC-ND

http://dx.doi.org/10.1016/j.indmarman.2013.09.002

Cite this

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title = "Context effects in the evaluation of business-to-business brand alliances",

keywords = "Business and management studies, assimilation, brand alliances, context effects, experiment, valence",

author = "Kalafatis, \{Stavros P.\} and Debra Riley and Jaywant Singh",

year = "2014",

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day = "28",

doi = "10.1016/j.indmarman.2013.09.002",

language = "English",

volume = "43",

pages = "322--334",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "2",

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AU - Kalafatis, Stavros P.

AU - Riley, Debra

AU - Singh, Jaywant

PY - 2014/2/28

Y1 - 2014/2/28

KW - Business and management studies

KW - assimilation

KW - brand alliances

KW - context effects

KW - experiment

KW - valence

U2 - 10.1016/j.indmarman.2013.09.002

DO - 10.1016/j.indmarman.2013.09.002

M3 - Article

SN - 0019-8501

VL - 43

SP - 322

EP - 334

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 2

ER -