Context into text into context: marketing practice into theory ; marketing theory into practice

Terry Smith, Tom Williams, Sid Lowe, Michel Rod, Ki Soon Hwang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1027-1046
Journal	Marketing Intelligence and Planning
Volume	33
Issue number	7
DOIs	https://doi.org/10.1108/MIP-05-2014-0091
Publication status	Published - 2015

Keywords

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title = "Context into text into context: marketing practice into theory ; marketing theory into practice",

keywords = "Business and management studies",

author = "Terry Smith and Tom Williams and Sid Lowe and Michel Rod and Hwang, \{Ki Soon\}",

year = "2015",

doi = "10.1108/MIP-05-2014-0091",

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TY - JOUR

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AU - Smith, Terry

AU - Williams, Tom

AU - Lowe, Sid

AU - Rod, Michel

AU - Hwang, Ki Soon

PY - 2015

Y1 - 2015

KW - Business and management studies

U2 - 10.1108/MIP-05-2014-0091

DO - 10.1108/MIP-05-2014-0091

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EP - 1046

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

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