Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India

Claudia Simoes; Jaywant Singh; Marcelo G. Perin

doi:10.1016/j.indmarman.2015.05.017

Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India

Claudia Simoes, Jaywant Singh, Marcelo G. Perin

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	59-68
Journal	Industrial Marketing Management
Volume	51
DOIs	https://doi.org/10.1016/j.indmarman.2015.05.017
Publication status	Published - Nov 2015

Keywords

Business and management studies
b2b
corporate branding
emerging economies
financial performance
website

Access to Document

10.1016/j.indmarman.2015.05.017

Singh-J-31327Accepted author manuscript, 517 KBLicence: CC BY-NC-ND

http://dx.doi.org/10.1016/j.indmarman.2015.05.017

Cite this

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title = "Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India",

keywords = "Business and management studies, b2b, corporate branding, emerging economies, financial performance, website",

author = "Claudia Simoes and Jaywant Singh and Perin, \{Marcelo G.\}",

year = "2015",

month = nov,

doi = "10.1016/j.indmarman.2015.05.017",

language = "English",

volume = "51",

pages = "59--68",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

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T2 - evidence from Brazil and India

AU - Simoes, Claudia

AU - Singh, Jaywant

AU - Perin, Marcelo G.

PY - 2015/11

Y1 - 2015/11

KW - Business and management studies

KW - b2b

KW - corporate branding

KW - emerging economies

KW - financial performance

KW - website

U2 - 10.1016/j.indmarman.2015.05.017

DO - 10.1016/j.indmarman.2015.05.017

M3 - Article

SN - 0019-8501

VL - 51

SP - 59

EP - 68

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -