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Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India

  • Claudia Simoes
  • , Jaywant Singh
  • , Marcelo G. Perin

    Research output: Contribution to journalArticlepeer-review

    9 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)59-68
    JournalIndustrial Marketing Management
    Volume51
    DOIs
    Publication statusPublished - Nov 2015

    Keywords

    • Business and management studies
    • b2b
    • corporate branding
    • emerging economies
    • financial performance
    • website

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