'Corporate image at stake': the impact of corporate crises and response strategies on consumer perceptions of brand alliances

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	839-849
Journal	Journal of Business Research
Volume	117
Early online date	22 Jan 2019
DOIs	https://doi.org/10.1016/j.jbusres.2019.01.014
Publication status	Published - 30 Sept 2020

Keywords

@article{9dfd5adeec6a4466b35c5d75728bbddb,

title = "'Corporate image at stake': the impact of corporate crises and response strategies on consumer perceptions of brand alliances",

keywords = "Business and management studies",

author = "Jaywant Singh and Benedetta Crisafulli and Quamina, \{La Toya\}",

year = "2020",

month = sep,

day = "30",

doi = "10.1016/j.jbusres.2019.01.014",

language = "English",

volume = "117",

pages = "839--849",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - 'Corporate image at stake'

T2 - the impact of corporate crises and response strategies on consumer perceptions of brand alliances

AU - Singh, Jaywant

AU - Crisafulli, Benedetta

AU - Quamina, La Toya

PY - 2020/9/30

Y1 - 2020/9/30

KW - Business and management studies

U2 - 10.1016/j.jbusres.2019.01.014

DO - 10.1016/j.jbusres.2019.01.014

M3 - Article

SN - 0148-2963

VL - 117

SP - 839

EP - 849

JO - Journal of Business Research

JF - Journal of Business Research

ER -