Corporate re-branding: from normative models to knowledge management

Wendy Lomax, Martha Mador

Research output: Contribution to journal › Article › peer-review

Keywords

@article{db67ea5aaaf8429ab33ad713dd50f6aa,

title = "Corporate re-branding: from normative models to knowledge management",

keywords = "Business and management studies",

author = "Wendy Lomax and Martha Mador",

year = "2006",

month = sep,

doi = "10.1057/palgrave.bm.2550029",

language = "English",

volume = "14",

pages = "82--95",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd",

number = "1/2",

}

TY - JOUR

T1 - Corporate re-branding

T2 - from normative models to knowledge management

AU - Lomax, Wendy

AU - Mador, Martha

PY - 2006/9

Y1 - 2006/9

KW - Business and management studies

U2 - 10.1057/palgrave.bm.2550029

DO - 10.1057/palgrave.bm.2550029

M3 - Article

SN - 1350-231X

VL - 14

SP - 82

EP - 95

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 1/2

ER -