Corporate rebranding: learning from experience

Research output: Book/Report › Other long-form output › peer-review

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Original language	English
Place of Publication	Kingston upon Thames, U.K.
Publisher	Kingston Business School, Kingston University
Number of pages	14
ISBN (Print)	1872058280
Publication status	Published - Feb 2002

Note: Kingston Business School Occasional Paper No. 48

Keywords

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title = "Corporate rebranding: learning from experience",

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author = "Angelo Fitzhenry and Martha Mador and Wendy Lomax",

note = "Note: Kingston Business School Occasional Paper No. 48",

year = "2002",

month = feb,

language = "English",

isbn = "1872058280",

publisher = "Kingston Business School, Kingston University",

}

TY - BOOK

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AU - Mador, Martha

AU - Lomax, Wendy

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PY - 2002/2

Y1 - 2002/2

KW - Business and management studies

M3 - Other long-form output

SN - 1872058280

BT - Corporate rebranding

PB - Kingston Business School, Kingston University

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