Corporate rebranding: learning from experience

Angelo Fitzhenry, Martha Mador, Wendy Lomax

Research output: Book/Report › Other long-form output › peer-review

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Original language	English
Place of Publication	Kingston upon Thames, U.K.
Publisher	Kingston Business School, Kingston University
Number of pages	14
ISBN (Print)	1872058280
Publication status	Published - Feb 2002

Note: Kingston Business School Occasional Paper No. 48

Keywords

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