'Could they have done better?ÔÇÖ Examining customer responses to online service failure and recovery through counterfactual reasoning

Jaywant Singh, Benedetta Crisafulli

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 17 Jun 2016
    EventSERVSIG 2016 -The Future of Services in the Heart of Europe - Maastricht, The Netherlands
    Duration: 17 Jun 201619 Jun 2016

    Conference

    ConferenceSERVSIG 2016 -The Future of Services in the Heart of Europe
    Period17/06/1619/06/16

    Bibliographical note

    Organising Body: American Marketing Association

    Keywords

    • Business and management studies

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