@conference{2fe0ba9de4ef4bc4b6754e24da134912,
title = "Creative in-store packaging cues: are consumers noticing?",
keywords = "Business and management studies",
author = "Jaywant Singh and Paurav Shukla",
note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data ; Conference date: 26-02-2016 Through 28-02-2016",
year = "2016",
month = feb,
day = "28",
language = "English",
}