Criteria to assess brand success

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	765-781
Journal	Journal of Marketing Management
Volume	14
Issue number	7
DOIs	https://doi.org/10.1362/026725798784867608
Publication status	Published - Oct 1998

Keywords

@article{c06ab1aafaef4affa2551866b476a560,

title = "Criteria to assess brand success",

keywords = "Business and management studies",

author = "\{de Chematony\}, Leslie and \{Dall'Olmo Riley\}, Francesca and Fiona Harris",

year = "1998",

month = oct,

doi = "10.1362/026725798784867608",

language = "English",

volume = "14",

pages = "765--781",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "7",

}

TY - JOUR

T1 - Criteria to assess brand success

AU - de Chematony, Leslie

AU - Dall'Olmo Riley, Francesca

AU - Harris, Fiona

PY - 1998/10

Y1 - 1998/10

KW - Business and management studies

U2 - 10.1362/026725798784867608

DO - 10.1362/026725798784867608

M3 - Article

SN - 0267-257X

VL - 14

SP - 765

EP - 781

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 7

ER -