Criteria to assess brand success

Leslie de Chematony, Francesca Dall'Olmo Riley, Fiona Harris

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	765-781
Journal	Journal of Marketing Management
Volume	14
Issue number	7
DOIs	https://doi.org/10.1362/026725798784867608
Publication status	Published - Oct 1998

Keywords

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title = "Criteria to assess brand success",

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author = "\{de Chematony\}, Leslie and \{Dall'Olmo Riley\}, Francesca and Fiona Harris",

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AU - de Chematony, Leslie

AU - Dall'Olmo Riley, Francesca

AU - Harris, Fiona

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