Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

Melanie Xue, Jaywant Singh

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Socially-responsible international business
Subtitle of host publication	critical issues and the way forward
Editors	L.C. Leonidou, C.S. Katsikeas, S. Samiee, C.N. Leonidou
Place of Publication	Cheltenham, U.K.
Publisher	Edward Elgar
Publication status	Accepted/In press - Apr 2019

Keywords

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title = "Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research",

keywords = "Business and management studies",

author = "Melanie Xue and Jaywant Singh",

year = "2019",

month = apr,

language = "English",

editor = "L.C. Leonidou and C.S. Katsikeas and S. Samiee and C.N. Leonidou",

booktitle = "Socially-responsible international business",

publisher = "Edward Elgar",

}

Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research. / Xue, Melanie; Singh, Jaywant.
Socially-responsible international business: critical issues and the way forward. ed. / L.C. Leonidou; C.S. Katsikeas; S. Samiee; C.N. Leonidou. Cheltenham, U.K.: Edward Elgar, 2019.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Cross-cultural consumer responses to cause-related marketing

T2 - theoretical insights and future research

AU - Xue, Melanie

AU - Singh, Jaywant

PY - 2019/4

Y1 - 2019/4

KW - Business and management studies

M3 - Chapter

BT - Socially-responsible international business

A2 - Leonidou, L.C.

A2 - Katsikeas, C.S.

A2 - Samiee, S.

A2 - Leonidou, C.N.

PB - Edward Elgar

CY - Cheltenham, U.K.

ER -