Customer commitment to luxury brands: antecedents and consequences

Paurav Shukla, Madhumita Banerjee, Jaywant Singh

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    Original languageEnglish
    Pages (from-to)323-331
    JournalJournal of Business Research
    Volume69
    Issue number1
    Early online date19 Aug 2015
    DOIs
    Publication statusPublished - 31 Jan 2016

    Keywords

    • Business and management studies
    • advocacy intentions
    • commitment
    • consumption satisfaction
    • luxury brands
    • structural equation modelling

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