@conference{e7d7ffa2bc9f4b93a549157477f84f6c,
title = "Customer coping behaviour during health service failures: the role of self-efficacy and failure severity",
keywords = "Business and management studies",
author = "Jaywant Singh and Benedetta Crisafulli and Roy, \{Sanjit K\}",
note = "Organising Body: Academy of Marketing Science USA; 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing ; Conference date: 14-07-2015 Through 18-07-2015",
year = "2015",
language = "English",
}