@conference{dc98cbe006f848b584a77658cfebb3d4,
title = "Customer insights: how managers use market research data to generate product ideas",
keywords = "Business and management studies",
author = "E. Sakellariou and K. Karantinou and K. Goffin",
note = "Organising Body: European Institute of Advanced Management Studies, University of Limerick; 21st International Product Development Management Conference (IPDMC): {"}Innovation through Engineering, Business \& Design{"} ; Conference date: 15-06-2014 Through 17-06-2014",
year = "2014",
month = jun,
language = "English",
}