Customer insights: sensemaking and sensegiving in NPD

Evy Sakellariou; Kalipso Karantinou; Keith Goffin

Customer insights: sensemaking and sensegiving in NPD

Evy Sakellariou, Kalipso Karantinou, Keith Goffin

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 Jun 2019
Externally published	Yes
Event	26th Innovation and Product Development Management Conference (IPDMC) - Leicester, U.K. Duration: 9 Jun 2019 → 11 Jun 2019

Conference

Conference	26th Innovation and Product Development Management Conference (IPDMC)
Period	9/06/19 → 11/06/19

Bibliographical note

Organising Body: European Institute for Advanced Studies in Management

Keywords

Business and management studies

Cite this

@conference{a672b3031fcf45419658d5b96add1d24,

title = "Customer insights: sensemaking and sensegiving in NPD",

keywords = "Business and management studies",

author = "Evy Sakellariou and Kalipso Karantinou and Keith Goffin",

note = "Organising Body: European Institute for Advanced Studies in Management; 26th Innovation and Product Development Management Conference (IPDMC) ; Conference date: 09-06-2019 Through 11-06-2019",

year = "2019",

month = jun,

day = "10",

language = "English",

}

TY - CONF

T1 - Customer insights

T2 - 26th Innovation and Product Development Management Conference (IPDMC)

AU - Sakellariou, Evy

AU - Karantinou, Kalipso

AU - Goffin, Keith

N1 - Organising Body: European Institute for Advanced Studies in Management

PY - 2019/6/10

Y1 - 2019/6/10

KW - Business and management studies

M3 - Paper

Y2 - 9 June 2019 through 11 June 2019

ER -