Customer journey: from practice to theory

Patricia Harris; Harald Pol; Gerrita Van Der Veen

Customer journey: from practice to theory

Patricia Harris, Harald Pol, Gerrita Van Der Veen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge Companion to Strategic Marketing
Editors	Bodo B. Schlegelmilch, Russell S. Winer
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	67-90
ISBN (Print)	9781138489080
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Marketing
Publisher	Routledge

Keywords

Business and management studies

Cite this

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title = "Customer journey: from practice to theory",

keywords = "Business and management studies",

author = "Patricia Harris and Harald Pol and \{Van Der Veen\}, Gerrita",

year = "2021",

language = "English",

isbn = "9781138489080",

series = "Routledge Companions in Business, Management and Marketing",

publisher = "Routledge",

pages = "67--90",

editor = "Schlegelmilch, \{Bodo B.\} and Winer, \{Russell S.\}",

booktitle = "The Routledge Companion to Strategic Marketing",

address = "United Kingdom",

}

Customer journey: from practice to theory. / Harris, Patricia; Pol, Harald; Van Der Veen, Gerrita.
The Routledge Companion to Strategic Marketing. ed. / Bodo B. Schlegelmilch; Russell S. Winer. Abingdon, U.K.: Routledge, 2021. p. 67-90 (Routledge Companions in Business, Management and Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Customer journey

T2 - from practice to theory

AU - Harris, Patricia

AU - Pol, Harald

AU - Van Der Veen, Gerrita

PY - 2021

Y1 - 2021

KW - Business and management studies

M3 - Chapter

SN - 9781138489080

T3 - Routledge Companions in Business, Management and Marketing

SP - 67

EP - 90

BT - The Routledge Companion to Strategic Marketing

A2 - Schlegelmilch, Bodo B.

A2 - Winer, Russell S.

PB - Routledge

CY - Abingdon, U.K.

ER -