Customer metrics for shares performance prediction: a review

Robert East, W. Lomax

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationDeveloped and published in The International Journal of Market Research, 53(3) (2011). Organising Body: Kingston University - Faculty of Business and Law Organising Body: Kingston University - Faculty of Business and Law
    Publication statusPublished - 22 Jun 2010

    Bibliographical note

    Note: Developed and published in The International Journal of Market Research, 53(3) (2011).

    Organising Body: Kingston University - Faculty of Business and Law

    Organising Body: Kingston University - Faculty of Business and Law

    Keywords

    • Business and management studies

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