Customer relationship marketing: get to know your customers and win their loyalty

Merlin Stone, Neil Woodcock, Liz Machtynger

Research output: Book/Report › Book › peer-review

Name	Marketing in Action Series
Publisher	Kogan Page

Keywords

@book{e7c66cb1696b46b5b1f4f975617e2082,

title = "Customer relationship marketing: get to know your customers and win their loyalty",

keywords = "Business and management studies",

author = "Merlin Stone and Neil Woodcock and Liz Machtynger",

year = "2000",

language = "English",

isbn = "9780749427009",

series = "Marketing in Action Series",

publisher = "Kogan Page",

edition = "2nd ed.",

}