Customer value perception: understanding customer response to company‘s CSR initiatives

  • Fatima Annan-Diab
  • , Barbara Jensen

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe dynamics of corporate social responsibility
    Subtitle of host publicationa critical approach to theory and practice
    EditorsMaria Aluchna, Samuel O. Idowu
    PublisherSpringer International Publishing
    Pages53-70
    ISBN (Print)9783319390888
    Publication statusPublished - 2017

    Publication series

    NameCSR, Sustainability, Ethics & Governance
    PublisherSpringer International Publishing
    ISSN (Print)2196-7075

    Keywords

    • Business and management studies

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