Defining a "brand": beyond the literature with experts'
interpretations

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	417-443
Journal	Journal of Marketing Management
Volume	14
Issue number	5
DOIs	https://doi.org/10.1362/026725798784867798
Publication status	Published - 1998

Keywords

@article{2e19154f62504d9ba8c8bb238ca7bb6d,

title = "Defining a {"}brand{"}: beyond the literature with experts' interpretations",

keywords = "Business and management studies",

author = "\{de Chernatony\}, Leslie and \{Dall'Olmo Riley\}, Francesca",

year = "1998",

doi = "10.1362/026725798784867798",

language = "English",

volume = "14",

pages = "417--443",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "5",

}

TY - JOUR

T1 - Defining a "brand"

T2 - beyond the literature with experts' interpretations

AU - de Chernatony, Leslie

AU - Dall'Olmo Riley, Francesca

PY - 1998

Y1 - 1998

KW - Business and management studies

U2 - 10.1362/026725798784867798

DO - 10.1362/026725798784867798

M3 - Article

SN - 0267-257X

VL - 14

SP - 417

EP - 443

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5

ER -