Developing principles for mobile marketing communications

Deborah Anderson; James Lynn

Developing principles for mobile marketing communications

Deborah Anderson, James Lynn

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Externally published	Yes
Event	Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave - Southampton, U.K. Duration: 2 Jul 2012 → 5 Jul 2012

Conference

Conference	Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave
Period	2/07/12 → 5/07/12

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{fb2b7f81314e43c18da9f8cd5ed0cc24,

title = "Developing principles for mobile marketing communications",

keywords = "Business and management studies",

author = "Deborah Anderson and James Lynn",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

year = "2012",

language = "English",

}