Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

Roger Bennett; Rohini Vijaygopal; Rita Kottasz

Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

Roger Bennett, Rohini Vijaygopal, Rita Kottasz

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - Jan 2019
Event	24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective - Ariel, West Bank, Israel Duration: 29 Apr 2019 → 30 Apr 2019

Conference

Conference	24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective
Period	29/04/19 → 30/04/19

Bibliographical note

Organising Body: Ariel University, School of Communication

Keywords

Business and management studies

Cite this

Bennett, R., Vijaygopal, R., & Kottasz, R. (Accepted/In press). Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. Paper presented at 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective.

Bennett, Roger ; Vijaygopal, Rohini ; Kottasz, Rita. / Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. Paper presented at 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective.

@conference{74f5d72a904c4fea86c758acf10aab0b,

title = "Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities",

keywords = "Business and management studies",

author = "Roger Bennett and Rohini Vijaygopal and Rita Kottasz",

note = "Organising Body: Ariel University, School of Communication; 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective ; Conference date: 29-04-2019 Through 30-04-2019",

year = "2019",

month = jan,

language = "English",

}

Bennett, R, Vijaygopal, R & Kottasz, R 2019, 'Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities', Paper presented at 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective, 29/04/19 - 30/04/19.

Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. / Bennett, Roger; Vijaygopal, Rohini; Kottasz, Rita.
2019. Paper presented at 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

AU - Bennett, Roger

AU - Vijaygopal, Rohini

AU - Kottasz, Rita

N1 - Organising Body: Ariel University, School of Communication

PY - 2019/1

Y1 - 2019/1

KW - Business and management studies

M3 - Paper

T2 - 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective

Y2 - 29 April 2019 through 30 April 2019

ER -

Bennett R, Vijaygopal R, Kottasz R. Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. 2019. Paper presented at 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective.