Development of own label products by retailers in Taiwan: the past, the present and the future

Amelia Yuen Shan Au-Yeung, Jessica Lu

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2007
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice - Egham, U.K Duration: 3 Jul 2007 → 6 Jul 2007

Conference	Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice
Period	3/07/07 → 6/07/07

Keywords

@conference{8658fd2d55b343618d8240f6f07652bf,

title = "Development of own label products by retailers in Taiwan: the past, the present and the future",

keywords = "Asian studies",

author = "Au-Yeung, \{Amelia Yuen Shan\} and Jessica Lu",

year = "2007",

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice ; Conference date: 03-07-2007 Through 06-07-2007",

}