Development of retailers' own label products in Taiwan

Amelia Yuen Shan Au-Yeung, Jessica Lu

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	540-554
Journal	Asia Pacific Journal of Marketing and Logistics
Volume	21
Issue number	4
DOIs	https://doi.org/10.1108/13555850910997580
Publication status	Published - 2009
Externally published	Yes

Keywords

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title = "Development of retailers' own label products in Taiwan",

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author = "Au-Yeung, \{Amelia Yuen Shan\} and Jessica Lu",

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AU - Au-Yeung, Amelia Yuen Shan

AU - Lu, Jessica

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DO - 10.1108/13555850910997580

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JO - Asia Pacific Journal of Marketing and Logistics

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