Different strokes for different products: comparison of triggers of word-of-mouth between consumer durables and services

Robert East; Wendy Lomax

Different strokes for different products: comparison of triggers of word-of-mouth between consumer durables and services

Robert East, Wendy Lomax

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Academy of Marketing (AM) Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015

Conference

Conference	Academy of Marketing (AM) Conference 2015: The Magic in Marketing
Period	7/07/15 → 9/07/15

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{f127dc54edaa4399861e83455a6dea66,

title = "Different strokes for different products: comparison of triggers of word-of-mouth between consumer durables and services",

keywords = "Business and management studies",

author = "Robert East and Wendy Lomax",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2015: The Magic in Marketing ; Conference date: 07-07-2015 Through 09-07-2015",

year = "2015",

language = "English",

}