Differentiation in a branded commodity category: tapping into the behavioural data

Jaywant Singh; Chris Hand; Hsin Chen

Differentiation in a branded commodity category: tapping into the behavioural data

Jaywant Singh, Chris Hand, Hsin Chen

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Dec 2009
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing
Period	30/11/09 → 2/12/09

Keywords

Business and management studies

Access to Document

http://www.duplication.net.au/ANZMAC09/Menu.html

Cite this

@conference{103920d211164a3ca9567838ead888f0,

title = "Differentiation in a branded commodity category: tapping into the behavioural data",

keywords = "Business and management studies",

author = "Jaywant Singh and Chris Hand and Hsin Chen",

year = "2009",

month = dec,

language = "English",

note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing ; Conference date: 30-11-2009 Through 02-12-2009",

}

TY - CONF

T1 - Differentiation in a branded commodity category

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing

AU - Singh, Jaywant

AU - Hand, Chris

AU - Chen, Hsin

PY - 2009/12

Y1 - 2009/12

KW - Business and management studies

UR - http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-658.pdf

M3 - Paper

Y2 - 30 November 2009 through 2 December 2009

ER -

Differentiation in a branded commodity category: tapping into the behavioural data

Conference

Keywords

Access to Document

Other files and links

Cite this