Digital technology readiness: conceptualisation and empirical validation

  • Piyush Sharma
  • , Akiko Ueno
  • , Ceyda Paydas Turan
  • , Charles Dennis
  • , Abdulaziz Alqahtani

    Research output: Contribution to conferencePosterpeer-review

    Original languageEnglish
    Publication statusPublished - 12 Aug 2024
    EventAMA Summer Academic Conference 2024 - Boston, U.S.
    Duration: 12 Aug 202418 Aug 2024

    Conference

    ConferenceAMA Summer Academic Conference 2024
    Period12/08/2418/08/24

    Bibliographical note

    Organising Body: American Marketing Association

    Keywords

    • Business and management studies

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