Distortion in retrospective measures of word of mouth

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	477-486
Journal	International Journal of Market Research
Volume	55
Issue number	4
DOIs	https://doi.org/10.2501/IJMR-2013-014
Publication status	Published - 2013

Keywords

@article{e4797819660443798854148f08c68697,

title = "Distortion in retrospective measures of word of mouth",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Chris Hand",

year = "2013",

doi = "10.2501/IJMR-2013-014",

language = "English",

volume = "55",

pages = "477--486",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "4",

}

TY - JOUR

T1 - Distortion in retrospective measures of word of mouth

AU - East, Robert

AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Hand, Chris

PY - 2013

Y1 - 2013

KW - Business and management studies

U2 - 10.2501/IJMR-2013-014

DO - 10.2501/IJMR-2013-014

M3 - Article

SN - 1470-7853

VL - 55

SP - 477

EP - 486

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -