Distortion in retrospective measures of word of mouth

Robert East, Mark D. Uncles, Jenni Romaniuk, Chris Hand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	477-486
Journal	International Journal of Market Research
Volume	55
Issue number	4
DOIs	https://doi.org/10.2501/IJMR-2013-014
Publication status	Published - 2013

Keywords

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title = "Distortion in retrospective measures of word of mouth",

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author = "Robert East and Uncles, \{Mark D.\} and Jenni Romaniuk and Chris Hand",

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AU - Uncles, Mark D.

AU - Romaniuk, Jenni

AU - Hand, Chris

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KW - Business and management studies

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JO - International Journal of Market Research

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